Off-site peatland promotion: peatland film locations

Case study

Cool Digi-Idol, Co. Offaly, Ireland

With help from Offaly Leader+ and the Kilcormac Development Association, a popular project that used cutaway peatlands as film locations was run in Co. Offaly in 2005. Called ‘Cool Digi-Idol’ this involved teenage pupils from local schools in composing songs, recording their music, then choreographing and performing the material for a DVD shot largely in the county’s peatlands.

Cool Digi Idol DVD coverSchedule


Output

Teenagers very committed to project and able to visit peatlands in an unusual context. Public performances of material given high profile by Irish media. DVD produced with cutway peatlands as prominent backdrop/dance-floor for many sequences.