General Public

General messages across all audience segments to consider include:

• We are all part of Scotland's incredible variety of living things - the animals and plants that exist everywhere around us. This is our biodiversity. It is fragile and shrinking but we can all help to protect it.
• Everyone has a responsibility to contribute to the protection of Scotland's nature to ensure other generations can enjoy its variety and richness and it continues to contribute to our quality of life.
• Even small steps can make a big difference and there are many ways you can contribute by making small changes to your daily routine and helping within your local community.
• Find out more about what you can do and help protect Scotland's unique biodiversity - the results are valuable, rewarding and long-lasting.

• Key Messages
• General Public
• Young People
• Decision Makers